Dreams never die.
The Pure Collection .llc. started as a response to the deep frustrations I had around my working environments.
It seemed that with each department I stepped into across a variety of different companies in both size and industry, I kept coming across the same issue. Employees were evermore unappreciated and their work, personal lives and even physical health was suffering because of it.
And that meant business and the bottom line was suffering too.
At the same time this was happening, I was becoming conscious of what I was eating. Increasingly, I realized that what I was putting on my skin was just as important as what I was putting in my body. I thought I’d run over to the natural food store and find a solution. But was I ever wrong.
I realized that our skincare was just as toxic as the processed food we eat.
Being comfortable in the kitchen, I searched for some recipes and got to experimenting.
It wasn’t long before my family and friends were saying, “this is a business.”
The disappointment in my working environment collided with my passion for a nature rich, holistic life and from this, The Pure Collection was born. One day, I walked into my office and said I wasn’t coming back.
I’d had enough.
I realized I’d never allow a friend or a loved one to treat me like my boss did, so why would I take it now?
When I quit I felt like I had a plan.
I’d teach yoga until the products took off. Then, I’d be the full time Chief Everything Officer at The Pure Co and hire a team to help me grow it. But, like I’ve shared before, all the business knowledge and fancy education did nothing for me when it came to my own personal demons.
Limiting belief systems, unresolved traumas and a lack of confidence led to a full-blown meltdown, isolation and depression, one that I’m just starting to recover from now.
In late 2015 I finally decided that it was time to give some space between the products and myself. I set up a campaign to give away the remainder of the inventory I had left as gifts for the holidays. I was able to send special packages to those who supported me deeply throughout the venture.
And truly, it was the first time in a long time I felt joy around my products and The Pure Co.
It had started as a labor of love, then transitioned into a thing that I “had” to make money off of to support myself. In the process of making The Pure Co a real business, I lost the love for it. I was scared to share my baby, I was judging myself against a standard of unattainable perfection, I was petrified to make a mistake and terrorized by the thought of letting the people I love down.
The truth is, I didn’t lose the love for it, it just got buried underneath all the pressure.
So where is The Pure Co now?
I often say it’s taking a nap. In this time of rest my passion for it has grown deeper and my vision for it has become wider. I see now I’ve been thinking too small.
I dream of seeing The Pure Co come become an outlet for all sustainable products, the things that will carry us into this new place where we and the things we use are in harmony with our planet and our environment.
We’re facing many problems as a society, but I deeply believe getting into alignment with nature will solve nearly all – if not all – of them.
What will become of The Pure Co?
I have no idea.
But as the tiny note near my desk says “you are never given a dream without also being given the power to make it true.”
I have deep faith that the work we’re meant to do here never misses us. Now, I await the grace, without attachment to any one path, to see it come to fruition.
The Pure Collection hasn’t gone anywhere.
It’s just been waiting for us to be ready to receive it.
All my love,
Natalie Christine